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Peclers is French fashion trend consulting agency founded in Paris in 1970 by Dominique Peclers.[1] The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books that serve as a foundation for businesses in the fashion and home industries.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Trend analysis |
| Founded | 1970 in Paris |
| Headquarters | , |
Number of locations | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books, fashion Trends, brand Strategy |
| Website | www |
The agency offers trend forecasts and styling intelligence, catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.[3][4]
History
editThe company was founded by Dominique Peclers in Paris, France min 1970.
In 2001, it opened its first office in New York[5][non-primary source needed] In 2003, the company joined WPP plc, a multinational advertising and public relations company in London, England[6]
In 2007, Eric Duchamp joins as president of Peclers Paris. In 2010, the company opened its second office in Shanghai.
References
edit- ^ New York Times "Trend-spotting:new spins on old techniques"
- ^ "Peclers Paris unveils new Beauty Book". Premium Beauty News. Retrieved 2024-04-03.
- ^ Evening Standard "What makes a trend?"
- ^ Douglass, Rachel (2023-08-16). "Peclers Paris: Tech gurus and urbanites to lead the way for SS24". FashionUnited. Retrieved 2024-04-03.
- ^ Peclers Paris North America[permanent dead link]
- ^ "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.[permanent dead link]
External links
edit- Peclers website Archived 2021-06-25 at the Wayback Machine