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Navigating Marketing in the Creative Industry with Micallar Walker of Dark Matter Agency

In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, founder of Dark Matter Agency, to discuss digital marketing strategies, AI in creativity, and marketing to Black audiences. Micallar shares her journey from working in cinema and film distribution to launching her innovative marketing agency, which specializes in community-driven campaigns and brand storytelling.

We explore:
• How AI is transforming creative marketing
• The future of copyright laws and content ownership
• Social media marketing strategies and algorithm hacks
• The power of newsletters and SEO for brand growth
• Balancing business, creativity, and personal life

Whether you are a content creator, digital marketer, or entrepreneur, this episode is packed with insightful tips on branding, audience engagement, and the future of digital marketing.

Listen now and learn how to build impactful, data-driven marketing campaigns while embracing the latest digital trends.

Episode Highlights
00:00 – Welcome to Talking Tech with Creatives
00:51 – AI in marketing: copyright, automation, and creativity
04:34 – Emerging technology: driverless vehicles and future trends
05:13 – Meet Micallar Walker, founder of Dark Matter Agency
06:30 – Marketing strategies for global markets like Dubai
14:51 – Micallar’s career in film distribution and brand marketing
17:30 – Launching Dark Matter Agency during COVID and industry shifts
30:00 – Challenges and solutions in marketing to Black audiences
36:15 – How content consumption has evolved post-COVID
36:57 – Instagram Lives and their impact on audience engagement
38:08 – Understanding and leveraging social media algorithms
38:49 – Why newsletters are a powerful marketing tool
41:02 – The role of storytelling in brand success
43:43 – Expanding into music, art, and new creative mediums
46:24 – SEO strategies and digital marketing growth hacks
52:02 – Marketing campaign successes and takeaways
01:03:12 – How Micallar balances work, family, and entrepreneurship
01:04:58 – Micallar’s personal passions beyond marketing
01:08:04 – Closing thoughts and how to connect with Micallar

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